Actually the game has such little advertising it's very easy to not even have a clue it's being made. I my self only found out because a Russian friend of mine posted a link to me on Steam a few months back. The game will be released on Steam mainly although the devs have mentioned it's possible that other sites will sell the game and a retail version is planned going from the info in the FAQ thread. Pre-order was planned for July-August, or that is what was said back in June but obviously that is no longer the case. We have no idea when the pre-order will be available. The game is planned to release at the end of this year.